Franco’s dad was born from the belief that kids’ clothing should be as bold, fun and expressive as the kids who wear it, I have a passion for kids play and development and wanted to create pieces that work along side their lifestyle.

Real kids streetwear, designed with personality, comfort and everyday chaos in mind.

I’m Michelle, founder, designer, packer, creator and mum of two. For years, fashion was the thing I loved but never knew how to enter the industry. Life got busy, priorities shifted and the idea of starting something didnt sit right at the time until my son, Franco, arrived.

Having Franco changed everything. Suddenly, the idea felt effortless. I started noticing a gap in the kidswear world, clothes that looked cool, felt incredible and held up to a high standard of durability and quality with details that matter!

I wanted streetwear pieces that was stylish and on par with adult wear. Durable without being boring and unique without trying too hard. So I decided to build it myself.